Avon Advertising
Ana Castela
Virtual Production
2025
At ON Studios: Behind the scenes of the new makeup collection commercial by Ana Castela for @avonbrasil.
A sunset desert built entirely inside the studio — 3D environments, high-resolution curved LED panels, and camera tracking synchronized through @disguise_one technology available in our facilities.
The @rubefilmes team orchestrated every adjustment in real time with our virtual production technology, controlling lighting, lenses and atmosphere as needed. No travel, no weather variables — virtual production removes uncertainties and accelerates results.
