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Fiat Bravo

Real Map

This action, created especially for the Internet, in the case of a relaunch of the Fiat Bravo, consists of projecting a giant map on the floor of a shed and on a vehicle that was animated by Internet users' posts. Participants send their itineraries around the city that turn into a light trail, followed at high speed by the car and its test driver.

Christie projectors and X20 spyders, forming a 2,100 m2 screen.

client Colméia
local  Estúdios Vera Cruz, São Paulo

images and stop motion Bob Toledo


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são paulo   rio de janeiro    belo horizonte    curitiba    lisbon

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Rua Ada Negri 82, Santo Amaro, São Paulo, SP  04755-000 _︎  +5511 3034.5088

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