Flamengo | Arcos da Lapa
2025
Flamengo, “Patrimônio Original da Nação”.
The launch of Flamengo’s new red-and-black jersey by Adidas couldn’t have been more iconic: the historic Arcos da Lapa, in Rio de Janeiro, lit up in red and black.
For Flamengo — the biggest fan base in Brazil — we created a truly monumental experience. Using our powerful Christie Gryffin projectors, each with 50,000 lumens, we transformed one of Rio’s most famous landmarks into a living canvas that celebrated the passion, history, and pride of the Nation.
ON. Experiences that connect with people’s greatest passions. ❤️🖤
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images @vitorbrugger
presented by @adidasbrasil @flamengo @prefeitura_rio
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