Leapmotor - Comercial
Virtual Production
2026
Leapmotor B10 Ultra-Híbrido | ON Studio
To introduce the B10 Ultra-Híbrido to the Brazilian market, Leapmotor filmed its launch campaign at ON Studio.Instead of external locations, the campaign was built inside the studio. The film's environments are displayed on an LED wall and rendered in real time, allowing the vehicle to be captured already within the setting, directly in camera. This lets the director and agency validate the final image on set, without waiting for post-production.
ON was responsible for the structure and technical operation of the virtual production, in partnership with Rubelabs. Throughout the shoot, the team operated the wall and content in sync with camera and direction, allowing environments to be adjusted between scenes without long pauses on set.The project highlights the use of virtual production in automotive campaigns, a segment that demands precision in product imagery and flexibility to work with different environments in a single shoot.
Client: Leapmotor Cast: Giovanna Antonelli Agency: BETC Havas Production: Zaine Filmes Director: Luigi Dias Virtual production: ON Studio and Rubelabs Location: ON Studio, São Paulo
