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20 Years on the Road


To celebrate 20 years of existence, Webmotors created a action to give away a Volvo V40 car. The project was to map the car on Av. Paulista and make a viral video of the action as a way to publicize the promotion.
There were 3 days of exhibition on the most famous avenue in Brazil where they circulate around 1.5 million people a day. The result was a unique action that brought together curious games.

content and mapping Midiadub

São Paulo, 2016


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Rua Ada Negri 82, Santo Amaro, São Paulo, SP  04755-000 _︎  +5511 3034.5088

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