COCA-COLA CHRISTMAS TREE_2020
Coca-Cola Christmas tree in São Paulo. In 2020, the traditional Ibirapuera Park tree was transferred next to the Estaiada Bridge in order to fulfill the safety protocols. The tree could be seen and enjoyed by anyone driving by or even remotely. At night, the tree's surface was covered with Christmas projections by projectors positioned in 3 towers around it.
Agency: AktuellMix Execution: Guinea Eventos Sponsorship: Coca-Cola Video: Movie Trac Mapping and Projection: On Projections Images: Bia Ferrer