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Coca-Cola

Christmas Tree 2020





























Coca-Cola Christmas tree in São Paulo. In 2020, the traditional Ibirapuera Park tree was transferred next to the Estaiada Bridge in order to fulfill the safety protocols. The tree could be seen and enjoyed by anyone driving by or even remotely. At night, the tree's surface was covered with Christmas projections by projectors positioned in 3 towers around it.





agency Aktuelmix
execution Guiné Eventos
sponsorship Coca-Cola
video Movie Track
mapping and projection On Projeções
images Bia Ferrer




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