Festa da Luz
Mapped Projection | Façade Projection
2025
Another year lighting up the Festa da Luz in Belo Horizonte!
A vibrant celebration of urban cultures, with art, music, and performances that transformed the city center into a true open-air gallery.
The projections, the result of a partnership between Festa da Luz and SSA Mapping, came to life with our technology, turning the façade of the Museum of Arts and Crafts into a breathtaking spectacle.
ON. Technology that inspires, transforms, and moves.
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images
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Flamengo | Arcos da Lapa
2025
Flamengo, “Patrimônio Original da Nação”.
The launch of Flamengo’s new red-and-black jersey by Adidas couldn’t have been more iconic: the historic Arcos da Lapa, in Rio de Janeiro, lit up in red and black.
For Flamengo — the biggest fan base in Brazil — we created a truly monumental experience. Using our powerful Christie Gryffin projectors, each with 50,000 lumens, we transformed one of Rio’s most famous landmarks into a living canvas that celebrated the passion, history, and pride of the Nation.
ON. Experiences that connect with people’s greatest passions. ❤️🖤
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images @vitorbrugger
presented by @adidasbrasil @flamengo @prefeitura_rio
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Immersive Dinner
2025
An immersive dinner designed with content by @ateliedigitalanalogico. Because some birthdays aren’t just celebrated — they’re experienced.
And this one was nothing short of unforgettable.
ON. Where tech meets emotion.
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conception @ateliedigitalanalogico @gonzaleztatiane
Images @biaferrerartes
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Expo Osaka 2025_
Pavilhão de Portugal
Expo Osaka 2025_
Pavilhão de Portugal
Pavilhão de Portugal
Permanent Installation
Imagine the world’s largest expo. Now, picture an entire pavilion built by Portugal, designed by master Kengo Kuma—a showcase of lightness and splendor, destined to be one of the jewels of Expo Osaka 2025, which has already broken attendance records since its opening.
Now imagine that, behind all the video, sound, lighting, and automation technology in this space, there’s a Brazilian and Portuguese team from ON. Together. End to end. Leaving nothing behind.
That’s how ON, bringing together its Brazil and Portugal branches, made its mark on the world: taking care of every drawing, every cable, every piece of equipment, every (seismic-proof, of course) rack—down to the very last installation click in Osaka.
︎︎︎ And now, the greatest new: this project is AV AWARD 2025 Event and Live Entertainment Project of The Year Finalist!!!
And you know what? This is just the beginning.
ON Wave. In Osaka. In motion.
#ONinOsaka #Expo2025 #MakingOf #CreativeVisualTech #PortugalPavilion
@rimond_group
@portugalexpo2025
@_aicep_
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FlESP _ Digital Art Gallery
Facade Update | Fixed Installation
2025
In June 2025, we reopened SESI's Digital Gallery, the facade of the FIESP building, fully renovated: over 120,000 clusters, each installed with artisanal precision, showcasing technology through care and attention to detail.
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With brightness eleven times greater and quadrupled resolution, the Digital Gallery reaches a new level of visual impact.
Every stage of this project was designed to transform FIESP's façade into an even more vibrant gallery, preserving its architecture and elevating the visual experience of those passing by Paulista Avenue.
This marks thirteen years of history, innovation, and partnership with FIESP. Since 2012, we have had the honor of leading the Digital Gallery, a project that turned Paulista Avenue into an icon of urban art and technology.
We are greatfull to everyone who has been part of this journey. We will continue moving forward, creating solutions that connect and inspire.
ON. Elevating experiences.
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