Expo Osaka 2025_
Portugal Pavilion
Expo Osaka 2025_
Portugal Pavilion
Portugal Pavilion
Permanent Installation
Imagine the world’s largest expo. Now, picture an entire pavilion built by Portugal, designed by master Kengo Kuma—a showcase of lightness and splendor, destined to be one of the jewels of Expo Osaka 2025, which has already broken attendance records since its opening.
Now imagine that, behind all the video, sound, lighting, and automation technology in this space, there’s a Brazilian and Portuguese team from ON. Together. End to end. Leaving nothing behind.
That’s how ON, bringing together its Brazil and Portugal branches, made its mark on the world: taking care of every drawing, every cable, every piece of equipment, every (seismic-proof, of course) rack—down to the very last installation click in Osaka.
︎︎︎ And now, the greatest new: this project is AV AWARD 2025 Event and Live Entertainment Project of The Year Finalist!!!
And you know what? This is just the beginning.
ON Wave. In Osaka. In motion.
#ONinOsaka #Expo2025 #MakingOf #CreativeVisualTech #PortugalPavilion
@rimond_group
@portugalexpo2025
@_aicep_
︎︎︎Explore this amazing project︎︎︎
FlESP _ Digital Art Gallery
Facade Update | Fixed Installation
2025
In June 2025, we reopened SESI's Digital Gallery, the facade of the FIESP building, fully renovated: over 120,000 clusters, each installed with artisanal precision, showcasing technology through care and attention to detail.
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With brightness eleven times greater and quadrupled resolution, the Digital Gallery reaches a new level of visual impact.
Every stage of this project was designed to transform FIESP's façade into an even more vibrant gallery, preserving its architecture and elevating the visual experience of those passing by Paulista Avenue.
This marks thirteen years of history, innovation, and partnership with FIESP. Since 2012, we have had the honor of leading the Digital Gallery, a project that turned Paulista Avenue into an icon of urban art and technology.
We are greatfull to everyone who has been part of this journey. We will continue moving forward, creating solutions that connect and inspire.
︎︎︎ And now a big news: this project is finalist at the DIGITAL SIGNAGE EXPERIENCE AWARDS 2025 Entertainment & Recreation category!
︎CLICK TO EXPAND
NFL inSão Paulo
Mapped Projection | Façade Projection
2025
As part of the promotion for the big game between the Los Angeles Chargers and Kansas City Chiefs, taking place today at Neo Química Arena, our technology lit up the façade of São Paulo City Hall with themed projections that brought the spirit of American football to life!
ON. Technology that connects passions.
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@bijari
imagens Filipe Caneo
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iFood Advertising with Felipe Ret
Virtual Production
2025
Our studio was the stage for the campaign that celebrated the partnership between @ifoodbrasil and @filiperet for @thetownfestival.
W e used cutting-edge technology to create an immersive set, combining high-resolution LED panels, the Disguise system for real-time rendering, and projections that expanded the commercial’s visual narrative.
The film was produced by @vetorzero, directed by @cisma, and created by @dm9oficial.
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Lacta Advertising
with Selton Mello
Virtual Production
2025
Filmed at ON Studios, in partnership with @rubelabs, the new Lacta commercial starring Selton Mello came to life through the use of LED volumes and high-definition 3D-rendered sets.
