Stand Pado
Real State Stand
2026
At the PADO stand during Expo Revestir 2026, featuring architecture by @julianamedeiros.jm, immersive LED wasn’t just an effect—it was a language.This is exactly what visual architecture achieves when it is truly refined: it connects without the need for over-explanation. It creates atmosphere, directs attention, provides unity to the presentation, and allows the visitor to understand the brand before they even begin to rationalize what they are seeing.
Instead of excess, clarity. Instead of decoration, perception. Instead of hollow impact, an experience that builds a bond. Audiovisual architecture is not a trend; it is a necessity.
Reel 2025
2025. A full year in motion.
We invested in technology — not as an end, but as a starting point. Every project demands technical precision and a new question.
We built the range to create experiences that don’t fit into a single category. From pavilion to stage. From museum to the streets.
And none of this happens alone. It’s collaboration that turns a good idea into something you feel in your body and stays in your memory. We stepped into spaces that once seemed distant. Not by chance — by choice.
Movement was never about speed. It was about direction. And ours remains clear, always forward. Now approaching 40 years.
Marisa Monte
PHONICA Tour
Stage LED | LED Glass
2025
In Marisa Monte’s new tour, PHONICA, we integrated LED panels into the stage design to expand the lighting and orchestral composition — a show that bridges the popular and the classical with her signature elegance.
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At the heart of the setup is LED Glass: a transparent panel with a pixel grid that alternates lines, allowing the light positioned behind it to pass through the surface, creating depth and an immersive visual effect. This solution was born from the dialogue with Batman (artistic director), who constantly pushes for innovation in the service of creativity — a perfect balance between artistic vision and technical feasibility.
Our story with Marisa spans decades — from “Verde, Anil, Amarelo, Cor de Rosa e Carvão” (1994) to recent projects like “Portas” — and continues now with PHONICA, side by side.
It’s a privilege to evolve together: precise technology in harmony with the artistic power that has inspired us since the beginning — and still does.
ON LIVE. Technology that connects passions.
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Avon Advertising
Ana Castela
Virtual Production
2025
At ON Studios: Behind the scenes of the new makeup collection commercial by Ana Castela for @avonbrasil.
A sunset desert built entirely inside the studio — 3D environments, high-resolution curved LED panels, and camera tracking synchronized through @disguise_one technology available in our facilities.
The @rubefilmes team orchestrated every adjustment in real time with our virtual production technology, controlling lighting, lenses and atmosphere as needed. No travel, no weather variables — virtual production removes uncertainties and accelerates results.
ON Studios. Where ideas become reality.
Meli Music
Pacaembu Stadium
Video Mapping | Façade Projection
2025
Projection mapping on the Mercado Livre Pacaembu Arena façade, as part of the Meli Music opening event, for @movicriativo.
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A spectacular 3,000 sqm façade was mapped - with a 50k lumens projector - creating a visual spectacle impossible to ignore, designed to capture attention and draw all eyes to the stadium.
