Fiat Bravo
Real Map
This action, created especially for the Internet, in the case of a relaunch of the Fiat Bravo, consists of projecting a giant map on the floor of a shed and on a vehicle that was animated by Internet users' posts. Participants send their itineraries around the city that turn into a light trail, followed at high speed by the car and its test driver.
Christie projectors and X20 spyders, forming a 2,100 m2 screen.
client Colméia
local Estúdios Vera Cruz, São Paulo
images and stop motion Bob Toledo
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![](https://freight.cargo.site/t/original/i/80098a42e44853bc938662062a6c36fdb5e723a5208a6e6a6dd2c750fe9b6873/20180220_ON_APRESENTA_spread-copy.110.jpg)
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![](https://freight.cargo.site/t/original/i/e7921167349df1afc9f3addb7160af19718f72c6417c94de0159b3435000ed0d/20180220_ON_APRESENTA_spread-copy.114.jpg)
![](https://freight.cargo.site/t/original/i/861703d8ddde62705d26335dab3fe936764e737287755c0c7750290b1c918082/20180220_ON_APRESENTA_spread-copy.113.jpg)