This action, created especially for the Internet, in the case of a relaunch of the Fiat Bravo, consists of projecting a giant map on the floor of a shed and on a vehicle that was animated by Internet users' posts. Participants send their itineraries around the city that turn into a light trail, followed at high speed by the car and its test driver.
Client: Beehive
Local: Vera Cruz Studios, São Paulo

Christie projectors and X20 spyders, forming a 2,100 m2 screen.

Photos and Stop Motion: Bob Toledo