This action, created especially for the Internet, in the case of a relaunch of the Fiat Bravo, consists of projecting a giant map on the floor of a shed and on a vehicle that was animated by Internet users' posts. Participants send their itineraries around the city that turn into a light trail, followed at high speed by the car and its test driver.
Christie projectors and X20 spyders, forming a 2,100 m2 screen.
local Estúdios Vera Cruz, São Paulo
images and stop motion Bob Toledo
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