Projection in Masp

Discovery Channel

For the launch of the “Planeta Humano” series, from the Discovery channel, the BijaRi studio produced a video mapping that interacted with the facade of MASP, one of the icons of the city of São Paulo. For the projection, scenes based on the series were developed to transform MASP into a box of surprises, where viewers saw environments with particular characteristics appear: oceans, mountains, forests, savannas, rivers, Arctic, deserts and cities, respectively, according with the program display order. In each of these environments, individuals, communities and traditions were highlighted, in an unprecedented way, using all the resources of Video Mapping, to show how these people manage to face the challenges of their particular daily life.