20 Years on the Road

Webmotors

To celebrate 20 years of existence, Webmotors created a action to give away a Volvo V40 car. The project was to map the car on Av. Paulista and make a viral video of the action as a way to publicize the promotion.
There were 3 days of exhibition on the most famous avenue in Brazil where they circulate around 1.5 million people a day. The result was a unique action that brought together curious games.